PMLIFE
A branding project for Publicis communication's brand.
CONCEPT
PMLife was a project I worked on at Publicis to redesign the internal communications brand, beginning with the creation of the new name, which was intended to feel more human, engaging, and reflective of everyday life at the agency rather than purely corporate messaging.
branding
My task was to create a new visual identity, moving away from the existing corporate black and white look by designing a new logo and introducing lively colours, playful typography, and engaging imagery to give the brand a more energetic and approachable feel.
TOUCHPOINTS
As part of the branding project, I designed a range of touchpoints including event posters, weekly newsletters, and a café menu, ensuring the new visual identity was applied consistently.
