FOODIES & CO
I created the brand identity for Foodies & Co., a new cooking social platform by PepsiCo. From designing the typography, logo and the layouts, to photography curation.
CONCEPT
I crafted a cohesive visual identity that blends modern food photography with engaging food-centric storytelling that will resonates with the platform’s Gen Z target audience.
Development
This project called to target gen z audience, I tried to encapsulate that through the use of a playful logo, bright colours, and a fun aesthetic, creating a bold and engaging visual identity that feels modern, relatable, and eye-catching visuals.
