A social campaign project for EE in collaboration with Call of Duty's Black Ops 7.
CONCEPT
Green Cuisine's campaign 'Play for the Planet' aimed to raise awareness as well as donations to tackle world hunger. It launched on World Video Game Day, calling upon gamers to pledge theirgaming time and participate in the longest game of PAC-MAN ever. The aim of the game will be for the PAC-MAN characters to collect food and Green Cuisine will donate the to families in third world countries.
outcome
I developed this project using retro inspired visuals from the game Pac-Man, creating playful campaign assets that draw on its nostalgic style while remaining contemporary. The designs incorporate Green Cuisine’s brand colours, creating engaging visual language that supports the overall campaign concept.
