rave riders
A social campaign project for EE in collaboration with Call of Duty's Black Ops 7.
CONCEPT
For the launch Call of Duty’s new game ‘Black Ops 7’s’ they partnered up with EE and content creator and gaming streamer Sophie Snazz to create the ‘Brain rave challenge’ a chat-powered livestream challenge for the Rave Rider Operator.
Development
I crafted the visual language for this project, taking charge of everything from sourcing to designing the visuals. By blending rave aesthetics with psychedelic elements and TV glitches, I aimed to create a cohesive and engaging visual narrative that encapsulates the dynamic elements of the game as well as Sophie's content.
outcomes
I had the opportunity to edit both the trailer and the recap film, integrating the motion graphics I designed. Utilising footage captured during the day of the livestream, I crafted a dynamic and psydelic narrative that highlights the event's key moments. The combination of engaging visuals and compelling storytelling brings the experience to life, ensuring viewers feel the excitement and energy of the day.
