SHE GOT GAME
The aim of this Adidas campaign was to inspire young girls to play sports, addressing the fact that 78% stop participating during their teenage years. She Got Game highlights how sport supports not only physical health, but also memory, creativity, and problem-solving skills.
development
I began by developing the visual direction and brand language for the project, focusing on bright, bold colours and dynamic shapes that align with Adidas’ energetic identity and complement sports photography. Alongside this, I explored logo concepts and typography, selecting typefaces that feel strong, modern, and adaptable across digital and physical touchpoints.
outcomes
I went on to design the visual identity of the project with a clear focus on celebrating women as powerful, confident, and athletic. Through bold compositions, strong typography, and high-energy visuals, the identity challenges traditional perceptions of femininity in sport and instead emphasises strength, movement, and resilience.
Development
I also designed a series of posters and campaign mockups to show how the visual identity could be applied and developed across different formats and touchpoints.
